Hofmeister has recently relaunched their beer after it disappeared a number of years ago. Back in the 80's it was a 3.2% ABV pale lager that was produced by Scottish Courage. It was well known due to its famous Bavarian 'George The Bear' and the slogan 'For great lager, follow the bear'. This lager was available until 2003 when it was axed by Heineken who owned the brand back then. After 13 years, Hofmeister returned last year having been turned into a 5% ABV Helles lager, that is slow-brewed by a fourth generation family-owned brewery on the edge of Ebersberger Forest in Bavaria, Germany.
The new lager is owned and run by drinks industry veterans Spencer Chambers and Richard Longhurst and has taken a lot of painstaking work to bring it back from the dead. It's brewed and crafted according to the 1516 Reinheitsgebot Beer Purity Law, with Hofmeister believing that their Bavarian Helles is the best lager that you can get your paws on. Made using natural mineral water and locally grown barley and hops, this lager is 'subtly hoppy and a gently carbonated Helles. If you fancy picking up some of your own, you can get it here.
I've tried a number of different beers over the past few years including a variety of German beers. At 5%, this beer is on the weaker side for German beers, however, that doesn't mean it's a bad thing. I found Hofmeister to be a really easy drinking beer that wasn't too overpowering. It's got a slightly sweet taste to it and combined with the slight carbonation makes it a pleasantly refreshing drink. Hofmeister would be a perfect beverage to enjoy with a meal, and it worked particularly well with the BBQ that I had mine with.
Competition
If you fancy getting your hands on some of your very own Hofmeister, then check out my competition on Twitter below to enter and be in with a chance of winning. The prize will include a 12 pack of Hofmeister Helles Beer, Two Hofmeister Beer Glasses, a Hofmeister Bar Blade and a pack of Hofmeister branded beer mats. Please see T&Cs below.
Hofmeister Beer Giveaway! To enter, must be following @amsblog & @hofmeister_beer and retweet this tweet. T&Cs ➡️: https://t.co/jpoTB4NTvL pic.twitter.com/fA9TqgO7ac— Andy Smith (@amsblog) September 6, 2017
Terms and Conditions
UK entries only. Must be over 18 to enter and be willing to prove your age. Ends 17th September at 10pm. Prize items listed above in competition section. No cash alternative. Winner will be notified on Twitter. Hofmeister will be sending the prize out to the winner. To enter, must be following both @amsblog & @hofmeister_beer and retweet the tweet above.
This post contains PR samples.
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